Meet Clean Beauty
What you put ON your body is just as important as what you put IN your body.
glowing skin + long term health benefits!
For so long I only focused on what I was putting IN my body—sourcing my grass-fed steak and doing pilates, but unintentionally slathering chemicals on my body.
Like many of you, I didn’t know what I didn’t know.
Now I'm committed to breaking down the statistics and big words (looking at you phthalates + carcinogenicity) into plain language to help you cut through the fluff and understand not just WHY safer beauty is important but HOW you can switch to safe.
Caroline Potter,
FNTP
Get to know
WHAT’S YOUR SKINCARE STYLE?
Discover what clean beauty products are right for your skin + season of life. Get personalized product + nutrition recommendations for glowing skin.
TAKE THE QUIZ
Trusted Brands You’ll Love Too
Beautycounter
High performing skincare and makeup to up-level your daily routine. Their rigorous ingredient selection process, safety screening and dedication to an ethical supply chain is unmatched in the beauty industry.
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PRIMALLY PURE
Their all natural deodorant hooked me years ago and this has since become a household favorite for our whole family—me, my husband and our babies. Hand crafted with simple ingredients directly from nature to nourish your skin and body.
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SAFE + EFFECTIVE… ALWAYS
FLOURISH for 10% off any order
CLEANBEAUTY30 for 30% off your first order.
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You deserve the benefits...
WHAT CLEAN BEAUTY MEANS FOR YOU
Many conventional skincare + beauty products contain endocrine disruptors which can mimic our natural hormone signals and interfere with our thyroid, adrenals and fertility.
Balanced Hormones
The invisible effects of toxins may take years, decades or generations to appear.
Future Impact
Choosing clean beauty values the whole woman and is a preventative approach—providing solutions by decreasing the body’s toxic load.
Holistic Rewards
Wear your makeup and mascara with confidence, knowing your skin, hormones and future wellness is protected!
Daily Confidence
CLEANSE
I love the oil cleansing method as it digs deep to cleanse impurities, leaving you with radiant and clear skin. Vitamin E and Bakuchiol deliver nutrients to help your skin gracefully age and retain moisture. This takes washing your face to a new level!
STEP ONE
SHOP
My skincare routine
Safe + effective solutions you’ll love using daily!
TREAT
‘Sunshine in a bottle’ this serum packs a powerful punch of antioxidants and anti-inflammatory ingredients to protect your skin against environmental damage. Camu camu helps reduce the appearance of dark spots and skin fatigue and turmeric helps even skin tone and improve fine lines and wrinkles.
STEP two
SHOP
My skincare routine
Safe + effective solutions you’ll love using daily!
MOISTURIZE
This luxurious beauty cream soaks right into your skin and is so calming and hydrating. Blue tansy is rich in reparative antioxidants + skin soothing properties to calm inflammation and regenerate skin at a cellular level. It feels dreamy!
STEP three
SHOP
My skincare routine
Safe + effective solutions you’ll love using daily!
COVER
This lightweight, full coverage foundation leaves you looking and feeling glamorous all day! This formula doesn’t clog your pores or irritate your skin and a little goes a long way. Comes in a wide range of colors for every skin tone!
STEP ONE
SHOP
My MINIMALIST MAKEUP routine
Safe + effective solutions you’ll love using daily!
COLOR
The best creamy blush—your complexion will have a natural sun-kissed glow! It’s easy to apply with your fingers and blends right in, no makeup skills required. The chic compact is refillable too. Paloma is my go to color.
STEP two
SHOP
My skincare routine
Safe + effective solutions you’ll love using daily!
GLAMOUR
Lift, volume and lengthen all in one! This bold mascara is easy and quick to apply whether you’re going for a natural look or a more glamorous feel. It also contains tripeptides and Vitamin B5 to strengthen and nourish your lashes while you wear, and it certainly does!
STEP three
SHOP
My skincare routine
Safe + effective solutions you’ll love using daily!
COVER
This lightweight, full coverage foundation leaves you looking and feeling glamorous all day! This formula doesn’t clog your pores or irritate your skin and a little goes a long way. Comes in a wide range of colors for every skin tone!
STEP ONE
SHOP
My MINIMALIST MAKEUP routine
Safe + effective solutions you’ll love using daily!
COLOR
The best creamy blush—your complexion will have a natural sun-kissed glow! It’s easy to apply with your fingers and blends right in, no makeup skills required. The chic compact is refillable too. Paloma is my go to color.
STEP two
SHOP
My skincare routine
Safe + effective solutions you’ll love using daily!
GLAMOUR
Lift, volume and lengthen all in one! This bold mascara is easy and quick to apply whether you’re going for a natural look or a more glamorous feel. It also contains tripeptides and Vitamin B5 to strengthen and nourish your lashes while you wear, and it certainly does!
STEP three
SHOP
My skincare routine
Safe + effective solutions you’ll love using daily!
WORDS
of
PRAISE
FROM WOMEN LIKE YOU
“You will reap rewards.”
Caroline is a true light. In a world of quick fixes and impersonal medicine, Caroline stands out. She is first an educator - but also part advocate and part cheerleader! She makes information accessible and easily digestible and encourages healing over fixing.
Nora M.
“A whole new me.”
This workshop gave me practical ways to learn how to thrive, not just survive and care for my body in a way that allows me to be more present for my family. Caroline’s deep empathy for your struggles is palpable as she partners with you on your journey to healing.
Hillary R.
“Progress and clarity”
Caroline’s workshop is a breath of fresh air amongst all the confusion and lack of clarity surrounding the widespread issues many women unknowingly face. I’ve made so much progress since implementing her action steps.
Olivia C.
ALL BRIGHT VITAMIN C SERUM
UPLEVEL YOUR SKINCARE GAME
Hello glow! Powered by two forms of Vitamin C, for an ultra-potent 10% blend, this antioxidant rich serum instantly brightens complexion, supports collagen production and protects against environmental stressors. Camu camu helps reduce the appearance of dark spots and skin fatigue and turmeric helps even skin tone and improve fine lines and wrinkles.. Every ingredient has gone through rigorous raw material testing to ensure it's safe for human health! This C serum for sure makes my desert island picks!
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GET YOUR ON!
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