Clean Swap Spotlight | Clean Foundation



Clean Foundation - Clean Swap Spotlight

Most days I’m a jeans and t-shirt girl, heavy on the eye cream (hello newborn life in all its messy beauty) and light on the makeup!

But when you are going on a date, taking family photos or just want to show up glamorous for yourself…you want to look the part, right? < at least I know I do 😉

I vividly remember 6-ish years ago when I first started dipping my toes into clean beauty and non toxic living. I was SO frustrated testing out cleaner beauty brands only to be disappointed. I mean, who wants to wear makeup if it just doesn’t look or feel good?

I have to admit, the act of putting on a bit of makeup brings me to life! It’s truly more about how I show up for myself than others 💪🏽

Get my 5 minute makeup tutorial HERE >

Clean foundation tips by Flourish
Clean foundation and concealer recommendations by Flourish

Clean Swap Spotlight | Clean Foundation

Makeup that benefits YOUR skin. Let’s talk about it!

Foundation is one of my top recommendations for first swaps because many of us wear it most days for hours! Foundation can also contain some of the worst offenders when it comes to your health and hormones. 

Ingredients to avoid or question the source…

  • Fragrance or ‘parfum’ // trade secrets and endocrine disruptors
  • Mineral Oil, Paraffin or Petrolatum // a known carcinogen
  • Triclosan // an antibacterial that can impact hormone + thyroid function
  • Phthalates + Parabens // known endocrine disruptors and plastics
  • Mica // gives makeup that shimmer and is not necessarily unsafe but often comes from unethical working conditions (more on transparency with mica)
  • Heavy metals // lead, aluminum, cadmium and more which are known carcinogens
  • PEGs (polyethylene glycol) // a class of compounds the serves as a penetration enhancer, these can cause skin irritation and be contaminated with other concerning ingredients like 1,4-dioxane, a known carcinogen

What to look for in clean foundation…

Heavy metal free pigments: The more pigments (aka the darker or more saturated in color the foundation), the more exposure to heavy metals required, which comes at a cost to health and safety! Simply put, the darker the foundation the harder it is to make safe!

Getting those vibrant, rich pigments in foundation or powders is one of the biggest challenges in creating clean makeup!

Lasting coverage: You want safe but also effective glamor, I get it! Skin Twin’s hydrophobic pigments means when you sweat or glisten, your makeup won’t drip off your face. Living in a hot + humid area I can attest to this!

Fragrance free: This is simply an umbrella term or trade secret for hundreds or thousands of chemicals that do not have to be disclosed to the consumer. Keep an eye out for phthalates too as sometimes fragrance free is replaced with phthalates (sneaky).

Skin multitasker—makeup with skincare benefits: Hyaluronic acid, a popular anti-aging ingredient, visibly plumps and smooths skin to minimize the appearance of fine lines. It also provides the perfect amount of hydration needed, in a non greasy way!

Clean Foundation Recommendation by Flourish

Let’s chat commitment to safety!

One of the many reasons I pretty much only wear Beautycounter makeup, besides the fact that it WORKS, is the strict safety and screening status.

“We test every product batch multiple times for heavy metals, which are often present in trace amounts in raw materials and naturally mined colors that eventually become ingredients in color cosmetics. If our test results show heavy metals at concentrations that concern us, we immediately investigate and address potential contamination issues with our suppliers. We’re also highly selective when it comes to pigments; out of the 65 cosmetic colorants allowed in the U.S., Beautycounter prohibits the vast majority from being used, only using 18 colorants in our color cosmetics.”

^^ I know I want that for my face + health!!

My Clean Foundation Recommendation

Skin Twin Foundation takes the cake! I love it because it provides complete coverage and feels + looks glamorous all day. It gives that barely there feel too, you won’t even notice you have makeup on!

Skin Twin Creamy Concealer is the best for covering up blemishes or tired, dark under eye circles. It is so creamy yet not greasy at all—I find that most concealers are very drying and flaky. This gives you full coverage all day long without feeling heavy at all!! This makeup is also a clean skincare multitasker with botanical knotgrass extract to help reduce the appearance of fine lines and revealing smoother, firmer-looking skin.

Better Blender is a great way to quickly blend in your makeup without getting your hands dirty. I never used a blender until this and now I won’t go back! It evenly blends in your makeup while being super gentle on your skin.

Have you made the clean swap to foundation yet?! Send me allll your questions or concerns! I get it, I have them too and would love to help you with your makeup!

Clean foundation and concealer recommendations by Flourish
What you put in your body is important - switch to clean beauty

leave a comment

Leave a Reply

Your email address will not be published. Required fields are marked *

In Full Bloom is a digital journal encouraging you to thrive, not just survive, and find joy in nourishing your whole self—mind, body and soul. Imagine we were sipping iced matcha lattes together and catching up like lifelong friends. Let's cultivate conscious living together.

Always in my inbox with a reminder I need in the moment. Thank you for your words!